Lifting the Veil on an A Hume Photoshoot
A Sneaky Peek Behind the Scenes
We’re not sure if there is a deity that looks out for country clothing retailers but we could not have been more blessed for our 10th photo shoot with trusted photographer Zsofia Molnar from The Studio Agency.
The sun cast it’s improving gloss over the countryside, models and clothes alike making our job more pleasure and less work. All smiles you see are genuine which is more than we can claim for the forced and chattering grins captured one snowy day in Spring 2010.
Preparing for the shoot is something of an epic, we stage 2 shoots annually, each involving over 200 outfits, a minimum of six models, sundry photogenic animals – Murphy the black lab has popped up repeatedly – and over 2,000 frames.
Over the years we’ve learned to respect each other’s skills; Karen is the Clipboard Queen, taking care of all the details with a precision even a Swiss Train Controller would envy, Archie is Chief Stylist, though even he’s not above the occasional error in judgement – note the careless deployment of the double sunspecs; Jacquie presses all garments ahead of the day and tucks the models neatly into their outfits, a little stitch here, a wee snip there – on the clothes, not the models; and our models Laura Noon, Hannah Fairgrieve and Mary Crawford, sashay hither and thither with grace and patience, whilst the boys Billy Hamilton, James Millar and James Mace preen competitively with a lack of reserve that would put a peacock to shame.
We’ve also learned a thing or two about artistic direction; we shoot on this scale regularly and keeping things fresh is crucial, thus we change location frequently. Our current location is splendid Jacobean mansion, Rowchester House, made available to us by our generous hosts Leonard and Claire Harper Gow. As an artist and musician, Leonard and Claire are no strangers to creativity and they go out of their way to up the artistic ante, coming and going with goodwill and props.
On our latest shoot local architect, Ray Licence wheeled out his perfect, creamy primrose 1930’s Austin Healy, which instantly leant an air of Gatsby glamour to proceedings.
We’ll be sad to move on from Rowchester House but there is always the challenge of selecting our next location to look forward to.