Ariat was founded as “The New Breed of Boot.” Their world-class product team builds innovative and award-winning performance products for all types of outdoor environments. The footwear team obsesses over every single detail of their boots and shoes - from the finish and durability of the leather to the stitches per inch where a boot gets a lot of wear. Many of our boots go through 150 steps during construction, ensuring world-class performance, fit and durability.