Ariat founder Beth Cross understood the importance of technically enhanced equestrian boots and country footwear, having grown up on a farm in Pennsylvania. Today, Ariat is a global brand, having earned a reputation for producing hard wearing, comfortable country boots and apparel. With their equestrian and country boots going through 150 steps to completion, and a team of product developers meticulously researching the uses and benefits of their products, the end result is a brand that perfectly enhances all country pursuits and apsects of country life.
