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A Hume’s The New Normal Style Guide


Since March of last year, there has been a “new normal” that has required some adjusting to. The focus of our lives shifted to staying at home, meaning many of us have taken to exploring the local treasures right on our doorstep. But when will “normal” be normal again? As the world begins to open up, we enter another phase of “new normal”. A normal that consists of the continued struggles of working from home, staycations, and day trips to explore the independent high streets of rural Britain. With a new world and a shift towards sustainable and ethically sourced clothing, this can only mean one thing…we need a new wardrobe. Here is our guide to the “new normal” style and those perfect pieces for the post-lockdown countryside life.


Staycation Wardrobes

One of the joys of a staycation is having more room for what we can pack, and we can take more of our little luxuries with us.


Countryside Hotels and Cottages


Pyjamas and Dressing Gowns

A staycation would not be complete without a new pair of pyjamas and a plush dressing gown from Derek Rose to keep us cosy during our stay (we are not on our usual trip to a warmer climate).


Wash Bags

No need for a flight safe washbag, instead we can treat ourselves to a luxury one to keep all our self-care essentials. With quality washbags from Barbour, Loake and R.M Williams, we are spoilt for choice.


Pictured: (left) Le Chameau Chasseur Neo Wellingtons, (right) Le Chameau Iris Jersey Ladies Wellingtons, Le Chameau Wellington Boot Bag


Boot Bags

With a countryside filled with amazing woodland and coastal destinations, we will be desperate to explore it all during our staycation. In short, this leads to mucky boot prints all over the hotel room. To remedy this, we have boot bags from Dubarry, Le Chameau, Fairfax and Favor available on our website that will make your boots easier to transport.


Pictured: Schoffel Peony Dress, A Hume Poppy Cashmere Wrap


Smart Casual Clothing

While we won’t be going to any parties or big gatherings, we can still spruce up and make an effort for a little dinner date. Brands like RM Williams, Rodd & Gunn, Fairfax and Favor, and Penelope Chilvers will let us transition between smart and casual style during our trip.


Luggage Bags

Suitcases will be a no show for a while, and instead we will be travelling in style with luxurious luggage bags. RM Williams, Barbour, Loake and Laksen provide overnight bags that are perfect for taking on our holibobs.


Hotels and Cottages in the Scottish Borders

These are some of the A∙Hume teams favourite getaways in the Scottish Borders:


Camping, Glamping and Caravanning

Pictured: Le Chameau Iris Jersey Ladies Wellingtons



The unsung hero of every camping holiday is a quality pair of wellies. A pair of Le Chameau wellies put us in good stead for taking on any challenging terrain (instead of ruining our best trainers when we take one step out of the tent).


Warm Hats and Gloves

What do camping, glamping and caravanning usually have in common? The baltic conditions that we sit in. Get cosy with some of our cashmere hats and gloves , or stay warm and waterproof with some Sealskinz.


Pictured: (Jak) Dubarry Levanto Jacket, (Lauren) Dubarry Allen Jacket


Waterproof Jackets

Sometimes to fully enjoy the beauty of a camping holiday, we must embrace that we will be out in the rain most of the time. Luckily, we have a range of coats from Barbour, Dubarry, RM Williams, Schoffel and Laksen that will keep us dry as we travel across the country to see breath-taking views.


Camping, Glamping and Caravanning Sites in the Scottish Borders

These are some of the A∙Hume teams favourite camping spots in the Scottish Borders:


Clothing for Country Activities in UK Weather

We have all been helping our wellbeing this year by spending more time out outdoors, this is a positive change that we believe will continue in our new normal.


Pictured: (left) Dubarry Aruba Deck Shoes (right) RM Williams Hobart Boat Shoes


Picnics and BBQ’s


Polo Shirts and T-Shirts

A polo shirt is perfect for enjoying a sunny day flipping burgers and spending some quality time with our loved ones outside. We have the latest styles from Schoffel, Rodd & Gunn, Barbour, Gant and RM Williams, that will help us achieve the ideal smart/casual look.


Tip: Read our blog on how to wear a polo shirt


Pictured: RM Williams Patterson Creek Vest, RM Williams Collins Poplin Small Check Shirt.


Oxford Shirts

Oxfords are a versatile piece of clothing that come in endless styles and designs. They can easily be dressed up for smart wear with a tie or dressed down with jeans for casual wear. We are spoilt for choice with our range of oxford shirts available from brands like Gant, RM Williams, Schoffel, Viyella, Rodd & Gunn and Barbour.


Tip: Have a look at our blog about types of shirts


Pictured: (Lauren) Hicks & Brown Holkham Panama, Gant Embroidery Anglaise Top (Jak) Schoffel St Ives Tailored Polo Shirt


Caps and Hats

Even in the British countryside, sunny days mean we need some protection for our noggins. Get stylish caps from Rodd & Gunn, Barbour, RM Williams, Schoffel and Dubarry. We also have beautiful ladies hats from Hicks & Brown to add a touch of class to our picnic.


Pictured: (Lauren) RM Williams Script Crew Neck (Jak) RM Williams Script Crew Neck



When we are having fun, we can stay out in the sunshine until the cool late afternoon. Sweaters are a perfect way to add an additional layer without having to run home. We have cosy sweaters and cardigans in our collection from William Lockie, Gant, RM Williams, Rodd & Gunn, Dubarry, and Schoffel. We also have our very own cashmere sweaters.


Trips to the Seaside


Pictured: Fairfax and Favor Salcombe Deck Shoes


Deck/Boat Shoes

Some of the most beautiful beaches in the world are in Britain, and we plan to thoroughly enjoy them. Boat/deck shoes are perfect for warmer weather and are easy to slip off for some beach fun. We have a wide range of shoes available from RM Williams, Loake, Dubarry and Fairfax and Favor that will be perfect for our seaside walks.


Pictured: Gant Slim Classic Chino Shorts.



When the sun is out (even in Britain) a pair of jeans would cook us medium rare. So, during the summer months it’s good to have a pair of quality shorts in our wardrobes just in case we have an impromptu trip to the seaside. We have a range of shorts from Barbour, RM Williams, Gant and Rodd & Gunn.


Pictured: Gant Liberation Bouquet Shirt Dress



Wearing a dress to our seaside trip will make us look effortlessly stylish, and it can easily be worn over a swimsuit (if we are feeling brave enough to plunge into the chilly water). We have new dresses available this summer season from Gant and Schoffel which are elegant and floaty, perfect for the beach.


Sport: Fishing and Shooting


Pictured: Schoffel Mayfly Fly Fishing Jacket


Schoffel’s Fly Fishing Range

After Schöffel owner and CEO Peter Schöffel and Brand Director Marcus Janssen shared their passions for fly fishing, they planted the seed for developing their very own collection dedicated to the sport they love. They visited numerous fly-fishing stores to look at the apparel that was currently on the market, and they were confident they could make something even better. Three years of development and testing on rivers of England, Scotland, Wales, Germany, Iceland, Norway, Russia and Argentina, the highest quality, most reliable range of technical fly-fishing clothing was born.


Tip: Read more about the Fly Fishing range


Shooting Clothing and Accessories

Shooting has been a staple pastime for country lovers, we expect the popularity of this sport to grow with more people staying local this year. We have a wide range of clothing and accessories specialised for shooting available from Schoffel, Laksen, William Lockie, and Sealskinz that will make sure we are kitted out for the coming seasons.


Pictured: (left) Dubarry Galway Boots (right) Ariat Coniston Pro GORE-TEX Insulated


Country Walks

Pictured: Meindl Caracas Mid GTX Boots


Walking Boots and Shoes

When traversing across the hills and mountains that provide the most breath-taking views, our trainers are just not going to cut it. Our walking shoes and boots from brands Meindl and Keen are built for the punishment, and they will take us far on our countryside adventures.


Tip: Find out more about Keen


Pictured: Ariat Coniston Pro GORE-TEX Insulated


Outdoor Boots

No matter the season, a pair of good outdoor boots will be essential to enjoy a countryside walk without getting completely covered in mud. They will need to be tough and waterproof for us to conquer the country terrain, so we highly recommend Dubarry, ariat, and Le Chameau boots to be our walking companions.


Pictured: (Lauren) Gant Broadcloth Gingham Shirt , Schoffel Hampstead Gilet,  (Jak) Schoffel Hebden Tailored Shirt Schoffel Oakham Fleece Gilet.



For us country lovers who adore a coastal view or taking our furry friends on an adventure, a gilet is the perfect layer for those cooler times in the summer. It is a staple piece of country style that will not be going away anytime soon. We have a wide range of colours and styles of gilet from RM Williams, Schoffel, Barbour, Dubarry, and Laksen, that will be perfect for our country walks.

Tip: Read our blog on how to wear a gilet


Pictured: Pampeano Hermoso Dog Collar


Dog Accessories

For the countryside lover, walking the dog is never a chore, it is an endless opportunity to explore new and exciting places that us and our dogs will love. We have leads, collars, and coats available from brands Pampeano and Barbour that will be perfect for our favourite pooches.


Local Shopping


Pictured: Barbour Nelson Chukka Boots


Town Boots

When going to our local shops and having a long-awaited coffee chatter with our friends, we need to have footwear that represents the best of country style. We have some of the most luxurious RM Williams, Blundstones, Dubarry, Fairfax and Favor, Penelope Chilvers, and Loake shoes/boots available, so we can be the talk of the town.


Pictured: Salthouse England The Floriana Half Moon Bag, Gant Arch Logo Crew Neck Sweatshirt, Gant Hayle White Jeans


Wallets, Purses, and Bags

Carrying around our essentials doesn’t have to be a chore, instead it can be a fashion statement. We have a range of amazing pieces from RM Williams, Gant, Fairfax and Favor, Dubarry, Pampeano and Salthouse England that will not only be functional but will also amazing accessories for our town outfits


Pictured: Clare Haggas Hold Your Horses Classic Silk Scarf


Silk Scarfs

The finishing touch to the lady’s perfect town outfit is a silk scarf, wrapped beautifully around her neck or hair. Our Clare Haggas and Barbour silk scarfs will be beautiful statement pieces to show off at our Sunday brunch.


Working from Home to Office- Styles for Both

With many of us returning to the office after months of working from home, we all are heading in with a new perspective to what “office wear” should be.


Office Cosy and Casual


Pictured: (Jak) William Lockie Cashmere 2 Ply Zip Neck Sweater, (Lauren) A Hume Olivia Cashmere Funnel Neck



There is merit to having something cosy when working in a cold office. Luckily we will not be sacrificing our comfort for style with brands like William Lockie, RM Williams, Schoffel, Gant, Barbour, Rodd & Gunn, Harley of Scotland and our very own luxury cashmere available.


Wraps and Ponchos

Wraps and ponchos are perfect accessories for keeping cosy at the computer or when travelling to work, and they can be easily removed when needed, so it will be A∙Hume Cashmere Wraps and William Lockie Lambswool Ponchos for us in the office.



When working with our team in the office or sitting at our desk all day, we can keep it comfortable with a pair of jeans without compromising how smart we look with RM Williams, Brax, Rodd & Gunn, Gant and Amazing Woman jeans available in our collection.


Bright Colours

No longer will our offices be a sea of neutral-coloured outfits, we want to try and inject more colour into our daily routines. Even if it’s just a pop of blue from a Pampeano belt or changing it up with a pink Schoffel shirt, we all need to paint our days with our favourite colours.


Sustainable Country Style- Eco-friendly Brands


Penelope Chilvers:  Sustainable and Timeless

With a ‘back to slow’ attitude, Penelope Chilvers has an intimate relationship with their shoe creators meaning their boots are sustainably built to be timeless and dependable. They then package these country classics in plastic free and biodegradable materials to do their part of protecting our future.


Tip: Penelope Chilvers, your new countryside best friends


Ariat: Caring for Boots and the Countryside

Ariat and Storm Care have partnered up to give us leather care products that not only cleans, conditions, and polishes our boots so that they love us for longer, they have also made leather care products that look after our countryside. In addition to not testing on animals and having containers made from recyclable aluminium, they have taken steps to make sure their leather care products are environmentally friendly by being free from fluoro carbon, silicone and propellant gases. We can rest easy knowing that we can take care of our boots and the beautiful countryside around us.


Tip: Read more about caring for your Ariat boots



Le Chameau: Keeping it Natural

Le Chameau only use natural tree rubber for their iconic wellington boots, that has high elasticity and is extremely durable and waterproof. The rubber is produced as environmentally friendly as possible, and they responsibly use the resources of water, chemicals, and energy. In addition, they ‘tap’ the trees to draw out the rubber without harming them.


Tip: Discover more secrets of Le Chameau

William Lockie: Chemical Free Craftsmanship

William Lockie has been creating premium knitwear since 1874, combining the very latest in knitting technology with traditional craftsmanship for a superior product that is hard to beat. They use all-natural fibres and there is no chemicals or harmful substances in their dyes. They wind back sweaters back into yarn to reknit them if they are unused and no chemicals are used in the washing process, just soft Scottish water from the local rivers which is recycled and reused.

Tip: Find out more about the history of this Scottish mill


Choosing Garments and Footwear that Lasts Longer

The ‘new normal’ style now lends itself to us wanting our clothing to work for us for longer, and one of the ways we can do this is making sure we only buy the best of the best. There are always indicators to look for when buying the best of country clothing.


A brand with a long-standing heritage is good indicator of quality country wear. William Lockie, RM Williams, and Le Chameau are just some of our brands with a long-established history that benefit from all their generations of expertise. They have stuck to making their products from the finest quality materials and have stood the test of time when others have crumbled.


Pictured: Dubarry Galway Boots



Picking brands that have embraced the advances of technology like Schoffel, Dubarry, and Ariat, is another way to ensure that we have the best country wear available to us. GORE-TEX®, 4LR™ and DryFast-DrySoft™ leather technology is just some of the ways these brands are making our clothing even better for country life.


Award Winning

When a brand has been given an award from an official body, it is a good sign that you are purchasing high quality country wear. Our brands Barbour and Fairfax and Favor were highly commended in their categories for the Great British Brands 2021 Awards.


Increasing the Lifespan of Your Country Clothing

With us making more time to be out in the countryside, we want our country clothing to last us a lifetime of adventures, and we have a range of guides on how to take care of our country wear:


Taking Care of Your Country Boots and Shoes


Taking Care of Your Country Clothing


When times are tough, country folk are even tougher. Staycations, working from home, shopping local, and adventuring in the countryside is likely to remain the ‘new normal’ for the foreseeable future (so we might as well look good doing it!). What piece of country wear have you found to be a god send during these times? Let us know over on social using #AHumeTakeMeHome.