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Brand Spotlight: Barbour The British Country Stalwart

Last Updated on February 2, 2022 by Rachel Thomson

Hayley is wearing: Bredon Shirt, Whernside Gilet. Jak is wearing: Bicklow Shirt, Stratford Wax Jacket.



Let’s be honest, this country brand needs no introduction. Spotted over its long history on the backs of countless British icons from Princess Diana to James Bond, we can say that Barbour is a country stalwart that we are proud to stock. Barbour country wear has stood the test of time and is now so synonymous with the country life way of life, that we often wonder how people coped without it! So, without further ado, here are some things you may not know about this amazing brand.


Tip: Our Barbour collection has everything you need for protection against the Great British weather, whether for outdoor pursuits or everyday wear. Have a look at our Barbour collection


Heritage: The Story of Barbour

Barbour’s story began when founder John Barbour opened J Barbour & Sons in 5 Market Place, South Shields. Twelve years later Malcom Barbour produced the first mail order catalogue, this spreading the Barbour name all around the world. After 63 years in retail, Barbour built a factory so they could manufacture and market their luxury goods. In 1981 they moved to a manufacturing plant in Simonside, where they have called home ever since.


Tip: Find out more about Barbour’s heritage over on their website


Sustainability: How Barbour Look After the Countryside

Barbour recognise the need to minimise the negative impact they have on the environment, and they have been committed to constantly developing new ways to improve their environmental standards across all areas of the business. They have committed to reducing single use plastic in their processes by the end of 2021, they have replaced their plastic carrier bags with paper ones and have started redesigning their footwear boxes to reduce the carboard in them by 30%.



Why we Love Barbour at AHume

Barbour is one of our most trusted and treasured country brands. We have stocked Barbour for many years, and in 2021 we greatly expanded our range. We like to think that as a fellow business dedicated to country life, we have grown with Barbour through the changing of seasons, the passing of trends and have stood the test of time alongside them. They represent timeless British style and are an iconic symbol for people who live in the countryside, and we dare say that country life would not be the same without a Barbour piece in our wardrobes. And as they say, if it’s good enough for the Queen, then it is good enough for us!


Fact: Although in present day Barbour source the best luxury products from places all around the globe, their classic Wax Jackets are still manufactured by hand in the factory in Simonside.


We are sure that Barbour will continue to be worn by countryside lovers for many generations to come. What piece of Barbour country wear do you swear by? We would love to hear over on social with #ahumetakemehome.