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Privacy Policy

Last updated 24th May 2018

Your Privacy is very important to us and we will always ensure that your data is safe and secure. Your data will never be disclosed to anyone other than our regulated Processors referred to below. This Privacy Policy sets out how we collect and use your personal information and what your individual data protection and privacy rights are.

A Hume (Outfitters) Limited (A Hume) are registered as data controllers with the UK Information Commissioner in terms of Data Protection Act 1998 and EU Directive 2016/679 and we collect and safeguard all personal data conform to our obligations in terms of that Act, that Directive and the foregoing provisions of our Terms and Conditions

At A Hume, we are committed to protecting the privacy and security of all our customers and website visitors. This policy explains:

  • What information we collect.
  • Why we collect that information.
  • How we may use that information.
  • How long we keep and protect your information.
  • Information about your personal data rights 

When you share your personal information with us, you have a right to expect that information to be treated with total confidentiality. Therefore, it is our responsibility to manage your personal data that you provide to us with care and in accordance with all data protection legislation and industry best practice.

Whether you have supplied your personal details online, by phone, by email or in a letter, we will never use them without a lawful reason to do so. We will use your personal data for the purposes for which they were initially requested and as fully explained in this Privacy Policy.

It is your responsibility to ensure that your personal data provided to us is accurate and up to date. You can update your personal contact details, including email address and phone number, by visiting My Account

You can get further details about the information we hold on you from

Data Protection Officer
A Hume (Outfitters) Limited
46 The Square, Kelso.

Or You can email us or call us on 01573 224620

When you order from A Hume
We collect only your basic personal details required to process your order. We will not release your name, address, email address or any other information about you to any outside party save to regulatory authorities as required by law.  Our policy is to keep the personal information we receive completely confidential. and used solely for internal purposes. We will not share your personal information with any other parties, and we only use cookies to facilitate your order process. If you are concerned about your personal data, you have the right to request access to personal data which we hold or process about you. You have the right to require us to correct any inaccuracies in your data free of charge.

As an alternative, you can contact us by telephone to place your order. Telephone 01573 224620 during 8.30am – 5.30pm Monday to Saturday. We may be closed on local and public holidays.

The right to change your mind

Our email newsletters contain marketing and promotional information.  You can choose to sign up to this either when registering to place an order or by joining our mailing list.  At any stage you have the right to ask us to stop using your personal data for direct marketing purposes. You can opt-out at any time via My Account.

How long do we keep your information for?

We will retain the personal data you have shared with us no longer than is necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting or reporting requirements.

Different retention periods apply for different types of data dependent up on your last purchase date with us or, if you haven’t purchased, the date we first received your data. The longest we will hold any personal data is 6 years plus the current financial year. Details of retention periods for personal data are available in our retention policy which you can request by contacting us.

In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this aggregated and anonymised information indefinitely without further notice to you.

Sharing your personal data with third-party processors

As part of delivering our products and services to you, we share your personal data with carefully chosen Third Party Processors who carry out services on our behalf. Should you wish to obtain a list of our latest third-party processors, you can request this at any time by contacting our Customer Service team on 01573 224620 or email us

Any third party that communicates with you on our behalf must only do so for the purpose of carrying out the services and not for the purpose of direct marketing their own products and services. If you have any concerns about any of our third-party processors and partners, please contact our Customer Service team.

Processing your personal data outside of the EU

We will occasionally transfer your personal data outside of the European Economic Area (the EEA). However, we have put in place measures and safeguards that require your personal data to be kept secure, confidential and to be processed only and strictly in line with the terms of this Privacy Policy and any relevant data protection laws.

Your personal data rights

Right of access

You may wish to access a copy of the personal data we hold about you - known as a Subject Access Request. You can do so by ringing, writing to or emailing our Customer Service team. We will respond to your Subject Access Request as soon as possible and, in any event, within the statutory 30 days. However, in the event that we need more information from you to verify your identity, which we must do to ensure we disclose your personal data to the right person, the 30-day response period will only commence from the time that we have validated your identity.

Please be aware that for security reasons we do not usually provide details of any bank details that we hold against your account(s). Please email our Customer Service team should you need this additional information.

Right of rectification

If you believe we have made an error as to the personal data we hold about you, please speak to Customer Service team who will be able to process the correction for you. Alternatively, if you are a registered user, you can visit My Account to update your contact details online. Should you wish to discuss this matter further, please email our Customer Service team.

Right of erasure

You have the right to request your personal data to be permanently deleted from our records and systems to avoid any further communication with you. Your request will always be considered in light of the legal bases that we hold, store and process your personal data and the purpose that we collected your data. Where the legal bases permits, we will carry out your instruction without undue delay. Please note, however, that where we have a legal or contractual obligation to hold your personal data, we may not be able to carry out your request but we will explain this fully to you. Please address any request to delete your data to the Information Governance team.

Right to be informed

You have the right to be informed about the collection and use of your personal data. This is commonly known as a ‘privacy statement’ or ‘privacy policy’. Our Privacy Policy is regularly reviewed in line with our business processes. You can ask for a printed copy of our Privacy Policy by emailing our Customer Service team

Right to complain to the Information Commissioner’s Office (ICO)

You have a right to lodge a complaint with the Information Commissioner’s Officer (ICO) if you have a complaint with how you believe your personal data has been handled. For more information, please visit

Cookie Policy

We use cookies to give you the best online shopping experience. If you are unable to view certain pages correctly, including the contents of Shopping Basket, this may be because your browser is not set up with cookies. If you are happy for cookies to be used, please enable cookies in your browser settings.

Cookie information

Our primary goal in collecting personal information from you is to provide you with a smooth, efficient, and personalised experience while using our services. This allows us to provide services and features that most likely meet your needs, and to customise our service to make your experience easier and quicker.

We use web analytics tool to analyse site usage, how our users arrive at our site, what they do on the site, what browser they are using and on what operating system etc. However, this analytics data, collected via a JavaScript tag in the pages of our site, is not tied to personally identifiable information.

We use a number of different cookies on our site. If you do not know what cookies are, or how to control or delete them, then we recommend you visit for detailed guidance.

The following information describes the cookies we use on this site and what we use them for. Currently we operate an ‘implied consent’ policy which means that we assume you are happy with this usage. If you are not happy, then you should either not use this site, or you should delete A Hume cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, "Private Browsing" in Firefox and Safari etc.) 

Session cookies  
We use a session cookie to remember your log-in for you and what you’ve put in the shopping basket. These we deem strictly necessary to the working of the website. If these are disabled, various functions on the site will no longer work as designed. More information on session cookies and what they are used for at 

Persistent Cookies for Site Analytics and Performance 

Google analytics 
We use this to understand how the site is being used in order to improve the user experience. User data is all anonymous. You can find out more about Google’s position on privacy as regards its analytics service at 

Social buttons  
On many of the pages of the site you will see ‘social buttons’. These enable users to share or bookmark the web pages. There are buttons for: Twitter, Google +1, Facebook ‘Like’, LinkedIn ‘Share’, and StumbleUpon. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of A Hume. You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on A Hume’s site. So if you click on any of these buttons, these sites will be registering that action and may use that information. In some cases these sites will be registering the fact that you are visiting A Hume, and the specific pages you are on, even if you don’t click on the button if you are logged into their services, like Google and Facebook. You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.

Email tracking  
Some emails that we send you have no tracking in at all e.g. service emails with invoices attached. Other emails we send we put in tracking so that we can tell how much traffic those emails send to our site but we do not know who has clicked so the data is anonymous e.g. our promotional email. Some emails we can track, at an individual level, whether the user has opened and clicked on the email. We rarely use the latter information at a personal level, rather we use it to understand open and click rates on our emails to try and improve them. If you want to be sure that none of your email activity is tracked then you should opt out of A Hume’s emails which you can do via Your Account or by clicking on the unsubscribe link of any email newsletter we send you.  

To disable please use their cookie opt-out