Ariat was founded as “The New Breed of Boot.” Their world-class product team builds innovative and award-winning performance boots for all types of outdoor environments. The footwear team obsesses over every single detail of their Ariat boots and shoes - from the finish and durability of the leather to the stitches per inch where a boot gets a lot of wear. Many of the boots go through 150 steps during construction, ensuring a world-class fit, durability and performance every time.