Viyella has created a reputation for its quality men's shirts that make them world renowned. Classic cuts, Viyella has influences of contemporary colours and design, giving them ultimate versatility. Have a look at our collection – fresh, stylish and supremely comfortable. We have increased our range of Viyella hugely and also carry lots more lines in our shop so please call us on 01573 224620 if there are any other shirts in the range you are interested in! We also stock many of the shirt range in a 15" collar and some styles up to a 20" collar - call if this is your size!
Henry Hollins founded Viyella over 200 years ago in Pleasley, England. Henry established a successful business but it was when his Grandson William took over that Viyella became a major force in textile production. Now a high quality and world-famous heritage fashion brand, Viyella's rich history and famous fabrics make it a pleasure to stock at A Hume.
Henry Hollins, a brazier and former Sheriff of Nottingham, leads a group of businessmen to buy Pleasley Forge on the Derbyshire/Nottinghamshire border to create cotton spinning mills. Over the next 20 years the business is well established, employing 240 workers and 60 apprentices.
A Christmas Day fire ravages the upper mill. Reports suggest that Henry Hollins received a threat stating that the lower mill will also be burned and any rebuilding of the upper mill will result in further fire. Henry passes the business over to his Grandson, William.
Just as production has re-started in the upper mill a major fire wrecks the lower mill. William relaunches, using modern steam-powered machines and in a short time the firm becomes a major textiles producer. He builds several houses, the local school, a mechanics institute, a library, swimming baths and a recreation room for 500 employees and their families. William also supplies gas lighting for the village and local colliery.
William’s Nephew, Henry Ernest Hollins, is now the Managing Director. He acquires a mill at Via Gellia Road in Derbyshire to produce a new fabric. The name of the location inspires a new brand name: 'Viyella'. The company doubles output, while employees James and Robert Sissons research and develop Viyella fabric.
The very first Viyella-own fabric is woven: it is a twill weave made from 55% Merino wool and 45% cotton. By the 21st century the mix will be 80/20 cotton to Merino wool.
The brand name Viyella is registered as a trademark. The initial fabrics the company produces are lightweight and fashionable but options are quickly expanded to include a variety of weights, widths, colours and patterns which are exported across the world. The trademark is soon extended to include the fabric and clothes – establishing Viyella as the first branded material in the world. The production of clothes – such as shirts, dresses and other garments – is taken in-house and franchise opportunities for the Viyella label are created.
Clothes rationing and the introduction of utility cloths make Viyella fabric unviable at this point in history. Harder-wearing Dayella is introduced for the war effort and will later become used in infant and children’s wear. Part of the lower mill is cleared to make room for building anti-tank guns to be sent to units of the Royal Regiment.
Viyella is awarded the Queen’s Royal Warrant and is allowed to advertise the business as an official supplier to the Royal Family.
Following a merger with an international supplier 'Viyella International' is created. It is headed up by Joe Hyman, who has great success in growing the business to be one of the biggest textile producers in the UK. Viyella now has 40 factories across the country.
British designer Mary Quant launches the Viyella 'London Pride' range and the company is awarded The Queen’s Award For Export Achievement.
Viyella cloth is to be made at a newly built mill in Barrowford, Lancashire but the building is demolished in the late 90s and production is to move abroad. Meanwhile, Prince Harry's christening gown, a Viyella Layette, is commissioned.
Viyella’s bicentenary is hosted in London’s Goldsmiths’ Hall and is televised on prime-time BBC TV, such is the reputation and significance of the company as head of the international garment market.
The company is known as Coats Viyella and is well established as a quintessentially British fashion brand. In 2009, major retailer Austin Reed buys Viyella for an undisclosed sum. Two years later, Viyella opens a flagship store in London’s Regent Street. Today, Viyella remains an important men’s fashion brand and producer of high-quality woven clothing.
Most men will start the day by putting on a shirt, yet it’s claimed that the majority of them are wearing shirts that are too big. Just imagine how much better they’d look if they knew how to choose the right shirt. Choosing the right shirt relies on knowing how to determine the quality and fit.